Transcend Vintage
I am the founder of Transcend Vintage, where we are on a mission to empower women to discover and express their unique personal style through vintage clothing, while making a positive impact on our planet. We advocate for a circular fashion economy, and are committed to reducing textile waste by extending the lifecycle of existing garments.
How do we do this?
Source unique, late 90s and Y2K vintage treasures tailored to our target audience, providing styling ideas tailored to specific aesthetics.
Encourage conscious, circular consumption by teaching people how to find trendy clothing at the thrift instead of shopping fast fashion.
Educate about the detrimental impact of fast fashion on our planet.
Instagram & TikTok:
9 SKILLS I'VE DEVELOPED THROUGH THIS ROLE:
E-commerce & Web Design
Built, designed, maintain and manage my e-commerce shop on the Shopify platform
Branding & Social Media Marketing
Created brand identity, defined messaging strategy, bi-weekly drop marketing campaigns, paid Meta ads, brand presence etc.
Financial Management
Manage and track all sales data and monthly / annual finances - including income statements, budget allocation, cost reduction, financial forecasting, and profit margin analysis to aid with strategic decision making and long term planning.
Business Strategy
Follow Manager vs. Maker schedule. Crafted and executed business strategies that drove sustainable growth. Eg. Pricing, inventory management, marketing strategies.
Increased revenue by 98.75% from May to August 2023.
Increased profit by 92.7% from May to August 2023.
Data Analysis
Analyze Shopify, Instagram, TikTok, Meta Ads, and SEO analytics to understand consumer preferences, and inform strategic decisions related to product offerings, marketing strategy, and overall business growth.
Eg: Analyzing customer behaviour, website traffic, marketing campaign ROIs.
Market Research
Conduct continuous primary and secondary market research to identify consumer preferences, industry trends, and competitor landscapes.
Ex: Target audience surveys & polls, target audience interviews, observational studies. Utilized Statista and IBISWorld.
Customer Experience & Customer Service
Maintained 100% positive customer review rate.
Personalized customer interactions, problem resolution (ie. shipping issues), educational content creation, proactive customer engagement.
Project Management
Oversee progress of outsourced tasks (ie. Shopify SEO). Time management, bi-weekly product launches, marketing campaigns, process optimization, project planning and execution to meet deadlines. Handmade clothing projects.
AI Integration and Implementation
Utilized ChatGPT to streamline product listing process. Utilized AI for personalized product recommendations.
Enterprise Co-Op Program: Conrad School of Entrepreneurship
I had the opportunity to be part of the Eco-op program at the University of Waterloo. This initiative allowed me to take my business to the next level. It provided me with the time and resources necessary to elevate my business, forced me to deeply understand my target audience, gave me access to enriching workshops (market research , how to build a startup, manager vs. maker schedule), as well as mentorship from experienced startup advisors.
Attached below is my end of term presentation for a summary of my venture, workplan, revisions, body of work, competitions & workshops I attended, network map, top 3 accomplishments, and top 5 technical & business learnings.
ES23 End of Term Presentation.pdf